Innovations in Physical Security Within Sports, Cultural and Entertainment Venues

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Webinar On-Demand
Sponsored by, Everbridge, Evolv Technology, Vector LiveSafe, and Winsted
Presented by Joe Coomer

Learning Objectives:

  1. Recognize the need for security technology and its role in tackling pain points within an organization.
  2. Dissect the journey of choosing technology providers and selecting appropriate solutions.
  3. Describe how to implement technologies and solutions to improve operations and efficiencies.
  4. Determine how to validate the value and use of technology, including looking at quality control post-implementation.


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The Covid-19 pandemic brought the sports and entertainment industry to a halt in 2020 and has been one of the sectors slowest to recover. Security leaders at Mercedes-Benz Stadium will talk about how they incorporated security technology to solve challenges in the current labor market, provide world-class customer service and improve operational efficacies. Mercedes-Benz Stadium is at the forefront of deploying technology to enhance the guest experience through ticketless and cashless processes, as well as frictionless guest arrival and screening processes for fans attending events at the stadium.



 Joe Coomer, serves as the Vice President of Security for AMB Sports and Entertainment (AMBSE) and oversees security for the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium. He is responsible for the security and public safety elements of guests attending events at the stadium, day-to-day security operations, the strategic planning of mega-events hosted at the stadium, managing medical services, and overseeing law enforcement and implementation of the NFL Best Practices and the NFL Code of Fan Conduct. Before joining AMBSE in 2015, Coomer was the Director of Security & Services at the University of Phoenix Stadium from 2008 to 2015. He also served 7 years as Director of Security for the Indiana Convention Center and RCA Dome/Lucas Oil Stadium. In 2013, 2015, 2018, and 2021, Coomer was recognized as the National Center of Spectator Sports Safety and Security (NCS4) recipient of the Facility of Merit and was awarded the 2015 Industry Leader Under 40 award.
Evolv Technology
Vector LiveSafe


Originally published in August 2022