The Human Color Experience and Color Trends 2021
Learning Objectives:
- Learn ways in which humans are affected by color both physically and emotionally, thus using this knowledge to make impactful and effective color selections.
- Understand how the eye and brain work together to process color, in addition to ways in which the brain shapes our visual perception of color.
- Differentiate between various elements that contribute to emotional reactions to color including inherent color responses, learned and past experiences, cultural associations, use of language to describe color.
- Consider how color is a tool for communicating messages, directions, and serves as a vehicle for self-expression, particularly in contactless environments.
- Explore the Color of the Year and Color Trends 2021 palette and concept.
Credits:
This course is approved as a Structured Course
This course can be self-reported to the AANB, as per their CE Guidelines
Approved for structured learning
Approved for Core Learning
This course can be self-reported to the NLAA
Course may qualify for Learning Hours with NWTAA
Course eligible for OAA Learning Hours
This course is approved as a core course
This course can be self-reported for Learning Units to the Architectural Institute of British Columbia
Some colors may be calming and relaxing, while other hues may be energizing and lively. Colors are known to create feelings of joy, while others leave us feeling unsettled. Color has the incredible ability to evoke both physical and emotional reactions in humans that are unique to each individual, making this a highly subjective topic. By understanding the ways in which color impacts humans on both physical and emotional levels, we are better equipped to select hues for our spaces that contribute to a desired sensibility. Likewise, color is an ideal communication tool, using the many associations had with colors across the spectrum. This course explores physical and emotional responses to color that shape our color preferences, in addition to insight on color trends with the Color Trends 2021 Palette and Color of the Year.
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Andrea Magno is the Director of Color Marketing & Development for Benjamin Moore, North America’s favorite paint, color and coatings brand. As part of the Benjamin Moore Color Studio, Andrea plays an integral role in the development of color tools, and color and design research that further positions Benjamin Moore as a color and product leader for both professionals and consumers. During her tenure at Benjamin Moore, Andrea has been intimately involved in various aspects of color, interior design and the paint industry. She has played an integral role in the development and advancement of designer and architect-focused events, educational programs and trend research. Andrea serves as a reference on color and design inspiration for a variety of publications, including Apartment Therapy, Better Homes, Chicago Tribune, Country Living, Durability & Design, Family Circle, HGTV Magazine, Refinery29, Real Simple, The Wall Street Journal, USA Today and more. Andrea began her career at Christie’s Auction house in the European Furniture Department and later was a part of numerous high-end residential design projects while working at Ingrao, Inc. in New York City. She graduated from Lafayette College with a BA in Art History and English, and earned a degree in Interior Design with high distinction from the New York School of Interior Design. Andrea also earned her MBA at the University of Scranton. She is an allied member of ASID and an industry member of IIDA. |
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Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ultra Spec®, ben®, Advance®, and more. Benjamin Moore is renowned for its expansive color collection of more than 3,500 colors, and its design tools for consumers and professionals alike, including the Benjamin Moore Color Portfolio™ app. Benjamin Moore paints are available exclusively from 7,500 locally owned and operated paint, decorating and hardware retailers throughout the United States and Canada as well as 75 countries globally. |
